Noah Brier's blog

Just wanted to let everyone know that the newest version of the recorder (0.65) is now fully compatible with Firefox 2.0 and Flock 0.7.

You can download it at Attention Trust or Firefox Add-Ons

Happy recording.

Apparently there's a book on the attention economy with no reference to Michael Goldhaber in the bibliography.

In the process of talking about participation inequality, Jakob Nielsen discusses the role of attention data:

Make participation a side effect. Even better, let users participate with zero effort by making their contributions a side effect of something else they're doing. For example, Amazon's "people who bought this book, bought these other books" recommendations are a side effect of people buying books. You don't have to do anything special to have your book preferences entered into the system. Will Hill coined the term read wear for this type of effect: the simple activity of reading (or using) something will "wear" it down and thus leave its marks -- just like a cookbook will automatically fall open to the recipe you prepare the most.

Max Kalehoff discusses new ways to think about engagement. Number six focuses specifically on attention:

6. Respect of consumer’s attention metadata. Finally, media are going digital, and consumer attention and behavioral metadata will become the lifeblood of advertising research, profiling and relationship management–arguably the new core building blocks of engagement. This is especially true considering massive audience fragmentation and serious declines in traditional research panel response rates. As we move more to a direct model, any discussion of engagement must embrace a newfound respect for the fact that: 1) consumers’ attention is a valuable commodity to them, 2) consumers own their attention data, and 3) consumers are becoming more aware of how precious it really is.

Doc Searls on Vendor Relationship Management (VRM):

The relating may be enduring or transitory. It may involve disclosing some identity information; or it may keep us anonymous (while disclosing other information that's useful). It must, however, be useful to both sides. We don't have that with advertising (which, aside from all the waste it involves, brings the wrong perspective and sets of assumptions to the problem).

We have five open spots to attend a small gathering this Wednesday in San Francisco with Michael Goldhaber, "The Einstein of Attention." See the information below and email Curtis on a first-come basis if you are interested in attending.

AttentionTrust.org Presents
“The Founding Father of the Attention Economy”

Join us for a lunch discussion with Michael Goldhaber moderated by AT.org co-founder Seth Goldstein on the confusion between the old and new economy—followed by a discussion on the battle for consumer attention and future of attention services.

When:
Wednesday, October 4 from Noon to 3:00 PM (Goldhaber will speak at 1:15 pm after lunch)

Where:
Marines Memorial Club “Heritage Room”—10th Floor—609 Sutter St, San Francisco, CA 94102

Why:
Every individual has the right to own, store, move and exchange the personal attention data they create. We support this principle not simply because it’s the right thing to do, but also because it’s in the best interests of anyone who hopes to develop practical attention services that will deliver real value to individual users. Who is in control?

RSVP: curtis AT attentionpr DOT com

PROPERTY… MOBILITY… ECONOMY… TRANSPARENCY

Netflix is offering $1 million to whoever can improve their recommendation system the most. More info at Netflixprize.com.

APML will allow users to export and use their own personal Attention Profile in much the same way that OPML allows them to export their reading lists from Feed Readers. The idea is to boil down all forms of Attention Data – including Browser History, OPML, Attention.XML, Email etc – to a portable file format containing a description of ranked user interests.

Delivered as an on demand software service, BuzzLogic looks at content relevance, using full text analysis; the number of messages from a certain publisher over time; traffic, including users referred by influencers and total number of pages views; and attention to messages via link analysis, including temporal data and total number of inbound links.

To make the concept of attention compelling and to prove to the consumers that their attention information is important, we need to build applications that provide useful services. And to build these applications we need a platform for the attention players to plug into. In short, we need attention ecosystem, where application providers can interplay and deliver definitive value to the end users.